{"id":24895,"date":"2026-03-15T04:03:41","date_gmt":"2026-03-15T04:03:41","guid":{"rendered":"https:\/\/what.digital\/?p=24895"},"modified":"2026-03-15T04:14:31","modified_gmt":"2026-03-15T04:14:31","slug":"mailchimp-pro-partner","status":"publish","type":"post","link":"https:\/\/what.digital\/mailchimp-pro-partner\/","title":{"rendered":"what. AG Becomes Official Mailchimp Pro Partner"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As of January 1, 2026, what. is an official Mailchimp Pro Partner and that means something concrete for organisations in Switzerland looking to get more out of their email marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership isn&#8217;t just a badge. It&#8217;s a signal that what. has the platform expertise, the certified knowledge, and the track record to help clients build marketing systems that actually perform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What the Mailchimp Pro Partner status actually means<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Mailchimp Pro Partner designation is the highest tier in the Mailchimp partner programme. To reach it, an agency needs to hold Mailchimp Academy certifications \u2013 covering platform foundations, email automation and\/or email marketing \u2013 and demonstrate consistent, advanced work across client accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, that means what. AG can now support clients with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing automation<\/strong> and personalised customer journeys<\/li>\n\n\n\n<li><strong>Advanced audience segmentation<\/strong> and behavioural targeting<\/li>\n\n\n\n<li><strong>CRM integration<\/strong> and data synchronisation<\/li>\n\n\n\n<li><strong>Performance reporting<\/strong> and campaign optimisation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It also unlocks direct access to Mailchimp partner managers, priority support, and early access to new platform features. For clients, that translates to faster problem-solving and better results.<\/p>\n\n\n\n      <div id=\"block_c6527ef6684f7a01f53ced87c9449f7e\" class=\"block-call-to-action alignfull overflow-hidden py-10 l-block\" >\n  \n  \n  <div class=\"l-wrap\">\n    <div class=\"relative\">\n      <div class=\"bg-brand sm:min-h-[238px] relative flex px-6 md:px-12 py-6 sm:py-12 items-center justify-between overflow-hidden\">\n\n        <svg class=\"absolute top-0 left-0 z-30 hidden sm:block\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M0 0H24L0 24V0Z\" fill=\"white\" \/>\n        <\/svg>\n\n        <svg class=\"absolute bottom-0 left-0 z-30 hidden sm:block\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M0 24H24L0 0V24Z\" fill=\"white\" \/>\n        <\/svg>\n\n        <div class=\"relative z-20 flex flex-col w-full lg:flex-row\">\n          <div class=\"mb-4 lg:mb-0 lg:w-1\/2 lg:pr-8\">\n                          <h2 class=\"mb-4 c-title\">\n                Let us turn your idea into reality.              <\/h2>\n                                      <div class=\"text-gray-900 leading-1.5 text-size-large\">\n                <p>Get expert feedback on your project during a free 30-minute call. Together, we\u2019ll discuss your idea and requirements and outline the next steps.<\/p>\n              <\/div>\n                      <\/div>\n\n          <div class=\"lg:w-1\/2 flex items-center lg:justify-center\">\n                          <a class=\"c-btn c-btn--black c-btn--no-icon c-btn--lg\" href=\"http:\/\/what.digital\/quiz-website\" target=\"_self\">\n                Free consultation              <\/a>\n                      <\/div>\n        <\/div>\n\n      <\/div>\n      <div class=\"absolute top-0 left-full h-full w-screen bg-brand\"><\/div>\n      <div class=\"absolute top-0 h-full hidden sm:flex items-center pointer-events-none z-10 w-[calc(50px+100vw)] lg:w-[calc(444px+100vw)]\" style=\"right: -100vw;\">\n        <svg class=\"w-full\" height=\"238\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <defs>\n            <pattern id=\"geo_pattern_block_c6527ef6684f7a01f53ced87c9449f7e\" patternUnits=\"userSpaceOnUse\" width=\"222\" height=\"238\">\n              <path d=\"M221.717 238.43H2.92857L112.323 120.664L221.717 238.43Z\" stroke=\"#FFD076\" fill=\"none\" \/>\n              <path d=\"M111.176 238.43H2.92857L57.0522 180.164L111.176 238.43Z\" stroke=\"#FFD076\" fill=\"none\" \/>\n              <path d=\"M221.717 119.43H2.92857L112.323 1.66435L221.717 119.43Z\" stroke=\"#FFD076\" fill=\"none\" \/>\n              <path d=\"M221.717 119.43H113.47L167.593 61.1643L221.717 119.43Z\" stroke=\"#FFD076\" fill=\"none\" \/>\n              <path d=\"M167.17 179.106L222.44 119.606\" stroke=\"#FFD076\" stroke-miterlimit=\"10\" fill=\"none\" \/>\n              <path d=\"M57.0522 179.429L1.78171 119.929\" stroke=\"#FFD076\" stroke-miterlimit=\"10\" fill=\"none\" \/>\n              <path d=\"M222.864 0.555664L166.73 60.9854\" stroke=\"#FFD076\" stroke-miterlimit=\"10\" fill=\"none\" \/>\n              <path d=\"M1.78195 0.929199H222.288\" stroke=\"#FFD076\" stroke-miterlimit=\"10\" fill=\"none\" \/>\n              <path d=\"M1.78192 0.929199L1.7819 238.309\" stroke=\"#FFD076\" stroke-miterlimit=\"10\" fill=\"none\" \/>\n              <path d=\"M221.999 237.07L1.78107 237.07\" stroke=\"#FFD076\" stroke-miterlimit=\"10\" fill=\"none\" \/>\n            <\/pattern>\n          <\/defs>\n          <rect width=\"100%\" height=\"238\" fill=\"url(#geo_pattern_block_c6527ef6684f7a01f53ced87c9449f7e)\" \/>\n        <\/svg>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Who are we?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2015, what. AG is a Swiss digital agency that helps organisations transform their marketing through strategy, creative, and performance. The team combines marketing technology, data, and design to drive measurable business growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The focus has always been on building marketing systems that scale \u2013 not one-off campaigns, but structured approaches that connect the right message to the right audience at the right time. The Mailchimp Pro Partner status fits directly into that philosophy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why marketing automation is worth taking seriously<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing has shifted significantly. The days of blasting a newsletter to your entire list and hoping for the best are largely over \u2013 at least for organisations that want to grow efficiently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the most effective email programmes run on automation. That means welcome sequences that onboard new leads, re-engagement flows that win back dormant customers, and triggered messages that respond to real behaviour \u2013 not just a calendar date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This kind of <a href=\"https:\/\/what.digital\/service\/marketing-automation\/\">digital marketing automation<\/a> allows organisations to personalise communication at scale, nurture leads over time, and free up their team from repetitive manual tasks. The result is a marketing engine that runs in the background and consistently delivers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp is a strong platform for exactly this \u2013 particularly for small to mid-sized organisations that want robust automation without the complexity of enterprise-level tools. But getting the most out of it requires knowing the platform well. That&#8217;s where certified expertise makes a real difference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What this means for organisations in Switzerland<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Switzerland doesn&#8217;t have a shortage of agencies that claim to &#8220;do Mailchimp.&#8221; What&#8217;s rarer is certified platform expertise combined with strategic thinking about how email fits into a broader growth model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a Mailchimp Pro Partner, what. can help clients move from basic newsletter sends to fully integrated marketing programmes \u2013 connected to CRM data, segmented by behaviour, and measured properly. Whether you&#8217;re starting from scratch or trying to improve an existing setup, the gap between &#8220;email goes out&#8221; and &#8220;email drives revenue&#8221; is usually a strategic one, not a technical one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re unsure where your current marketing stands, a <a href=\"https:\/\/what.digital\/product-led-growth\/assessment\/\">growth strategy assessment<\/a> is a good place to start.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What comes next<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Data-driven marketing and automation aren&#8217;t going anywhere. If anything, the expectations from customers \u2013 and the tools available to meet them \u2013 are getting more sophisticated every year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">what.&#8217;s goal is straightforward: help organisations turn Mailchimp from a sending tool into a <strong>long-term growth<\/strong> engine. That means smarter segmentation, better automation, and marketing that&#8217;s actually connected to <strong>business outcomes<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If that&#8217;s something your organisation needs, we&#8217;d love to talk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>what. AG is now an official Mailchimp Pro Partner \u2013 Switzerland&#8217;s certified experts in Mailchimp email marketing automation, advanced segmentation, and personalised customer journeys. This isn&#8217;t just a credential; it&#8217;s proof that what. has the platform depth to turn email into a real growth engine. Find out what certified Mailchimp expertise can do for your organisation.<\/p>\n","protected":false},"author":34,"featured_media":24905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,10],"tags":[],"class_list":["post-24895","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-announcements","category-growth-hacking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>what. 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